Loyal portfolio
IKIGAI-SMARTLET
Fashion · USA
David Ohayon
About IKIGAI-SMARTLET
Smartlet is the first patented modular watch strap that lets you wear a mechanical watch and a smartwatch together on one wrist, with no tools and no modification. The problem: 200M+ smartwatch and fitness tracker users who also love mechanical watches are forced to choose every morning, and lose either their health data continuity or their favorite piece. The solution: Our patented lock system ends that choice, with verified compatibility across 100+ watch brands. Premium hardware DTC (248 EUR AOV), made of SST 316L and Grade 2 titanium. Stage: post-revenue, 4 sales channels live, self-funded and non-dilutive to date, entering the Loyal pilot ahead of a V2 launch in Q4 2026.
Visit websiteIn the news
- Sep 17
Smartlet opens pre-orders for Eclipse, its first limited edition compatible with existing connectors and adapters.
View on LinkedIn - Sep 15
Smartlet signs Miami Dolphins linebacker Amari Gainer as its first Athlete Partner.
View on LinkedIn
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