Sonia has been in B2B marketing and sales leaderships roles in the technology industry for over 18 years. She's had the opportunity to live and work abroad for most of her career. Her multi-faceted background – which is rich in technology, business and sales strategy, in multi-nationals and mid-sized companies, across developed and emerging markets - has provided her with vast knowledge to deliver above expected results across a variety of roles and industries.
Most entrepreneurs have market, product, or industry knowledge, but often need help thinking through the initial stages of B2B go-to-market strategies. During this webinar, Sonia will examine different B2B business models and frameworks, investments to consider, and approaches for building a sales strategy. She will also highlight some case examples from her work with other Loyal VC companies, and how founders can team up with advisors to develop an actionable plan for growing revenue.
