Founding and Early Success 2016: Founded by Meg Cai, Supaw Pet Bakery quickly found its niche in Melbourne, specializing in handmade, personalized cakes and pastries for dogs and cats. Achievements by 2023: Delivered over 10,000 cakes; built a robust online presence with annual sales of AUD 83.6K and 5,000 Instagram followers. New Ownership and Expansion January 2024: Leo acquired 90% of the business to lead its expansion. Secured an AUD 20K grant from the Melbourne Government to scale operations. Hired our first full-time pastry chef, allowing founder Meg Cai to step back from daily operations. Developed an employee training program. Launched a TikTok account, gaining 2,000 followers rapidly. February 2024: Partnered with Melbourne Business School for an MBA case competition to enhance our marketing strategy. Expanded weekly business hours from 25 hours to 56 hours by hiring a second employee. March 2024: Initiated an influencer marketing campaign on Instagram to increase brand visibility. Became the exclusive pet treat supplier for Dorsett's Pet Holiday packages. April 2024: Established a new B2B channel with local doggy daycare facilities, including Mr. Woofles. Began negotiations with PetCircle.com.au to distribute freeze-dried products.
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We need help with marketing and expertise with pet related industry
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